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XBIZ Summer Forum 2008

Las Vegas, Nevada

Interview (view all)

Cyndalie :: Interviewed: Nov 18, 2008

Name: Cyndalie Email:
Age: Mid 30s ICQ: 339949429
Location: Philadelphia AIM: -
Company: 12Clicks Cash MSN -
Position: Marketing Director Skype: -
Cyndalie
When and how did you start in the Adult Industry?
I started working full time in the adult industry in February of 1998 for a company that provided processing and hosting solutions, as well as owned many paysites and gaming sites. My first position was in reception, and I hate phones but it was a step in then door. Within 3 months I was moved into the marketing department for which I had managed the registration and payment of 1000 domain names to be used for promotion. They handed me a big red book that said HTML on it and told me to learn it. I began building optimized pages and learning SEO from then on.
Please share with us the companies you have worked for, your job and what you are doing now.
I've worked as the Internet Marketing Director for 3 different billing companies, one you all may remember as PSW Billing. Most people remember me for the 5 years I spent working for AdultChamber.com, a webmaster resource center. I am an avid writer in the adult business and spent many years as a staff writer for CozyFrog.com. I also worked for KLIXXX. For the past two years I have been with 12clicksCash.com. I took this position to learn more about the affiliate side of the biz and marketing to consumers - as most of my experience had been B2B adult business related. I do some web development and design, create and manage marketing campaigns and promotional tools and of course, SEO all of our sites to generate in-house sales.
What prompted your move to the Philly area?
I've been an Eagles fan since 2002 oddly enough, meeting people from the Philly area and being offered a job here is a bit of a twist of fate. My husbands family is close to here and we wanted a change. I've never before lived outside of Florida so the seasons, change in lifestyle, and the different types of people you meet up here have all be a great experience. The dead of winter sucks but the rest of the year is beautiful, it's so green here, this area is a real gem.
Ten years ago, when you looked ahead to the future and thought about where you would be in 10 years, is this what you imagined?
Yes and no. Did I imagine I'd be living in the great North East? Not exactly, but I did see myself doing marketing and being a key employee. I'm happy where I am now and think that I have made some wise choices both on the side of business and family. I work with great people whom I can learn from.
Has being a mother changed you, and if so how?
My priorities have surely changed. I'm much more patient than before. I can survive on a lot less sleep. Going out and having fun has a new meaning now - like going to the park and pushing her on the swings, or dressing her up in her Eagles cheerleader out fit and showing her off during a game at a restaurant. What I want no longer matters, her happiness and needs are what I live for.
You have been in the business over 10 years. What advice would you give to new webmasters looking for a stable long lasting income in this industry?
Your skill set is your commodity. You can no longer survive on personality alone, so having solid skills like programming, design, marketing, are essential for long term survival if you want to work in this business full time for an adult company. If you just want to run sites, great! But you still need those skills to survive. If you have to buy traffic to create sales you will quickly find yourself in a slump, so building up sites that generate traffic and networking them together to create your own real estate and empire is the best way to monetize your sites for maximum profits. Be able to make decisions on when DIY is best or finding a pro to do the finishing touches is worth the investment. Being able to recognize opportunity is also important. If you find a site or niche that has potential give it a shot - don't wait for others to tell you who is good or what converts. What works for you will always be different, and that is a good thing. Don't put all your eggs in one basket and don't advertise your success, just keep chugging along.
Everyone makes mistakes in business, what would you say yours was? (ie: should have jumped on a certain stock, should not have sold a particular domain, should have kept my tgp etc.)
This is a tough one, because there are no obvious mistakes - just what if's. What if I kept that webmaster resource site idea I had up and running, what if that free site design I did was maintained, etc. The choices I made were mostly to keep myself focused on work for my company and not having my own personal liabilities. Most of the trauma the industry has suffered over the past 10 years had little affect on me.

But I will say that one mistake I did make was turning down a ticket to the Mansion Party in 2006. Looking back I wonder what I was thinking. I should have went.
At some point in time we all become just a memory. How do you want people to remember you?
I'd like for people to remember that for many years I did nothing but go out of my way to help newbies and webmasters every step of the way. I've published over 100 articles in this business, most of them about marketing. I know I have helped many webmasters learn how to make money. Beyond that, I have an outstanding work ethic and am always willing to do the right thing, even if it doesn't benefit me in any way. I'm loyal, I'm smart, and I've earned the respect that I am given. Plus, I'm a kick ass SEO.
Who are the people you look up most to in this business and why?
I look up to the individuals in this business who survive without needing anything from anyone. People like WiredGuy really stand out. They saw opportunity, created a business model and excelled at it. I also respect people like Bob Rice who have riden the highs and lows of this business and it made them better people for it.
What goal is it you are working on in your personal life that you would like to share with us?
Home ownership is surely at the top of the list - that and getting a bigger car! But those are just logistics. I'd love to have time to organize all the writing I've done in my life, from poetry to articles. I'd love to have time to tone up and lose the last of the baby weight. I'd also like to get better at gardening. I only got 3 ripe tomatoes this year off of 6 huge plants! What's up with that?
Who is the smartest person you know personally and what have they taught you?
My uncle and my father in law are pretty up there. They both have taught me that when you take emotion out of a problem, anything can be solved, fixed, or accomplished - you just have to put your mind to it.
What are your hobbies?
I enjoy playing darts, reading science fiction, and doing pretty much anything outside. I enjoy visiting zoos and national parks, and photographing the places I visit. I'm a damn good cook and baker too.
Perfect romantic night, pick one:
a) A gondola ride down the Grand Canal with your husband at dusk
b) A naked picnic in front of the fireplace at home with your husband
c) A quiet dinner at the most expensive restaurant in town
A quiet dinner at the most expensive restaurant in town... With my 5th wedding anniversary coming up, it sounds perfect right now and a rare treat (the quiet).
If you were in control of $100K that had to be given to just one charity, which charity would you give it to?
I would have to look it up, but I would like to give it to a charity that provides things like breast pumps, biliruben blankets, braces, and other equipment (that insurance often won't cover) to new moms, premature and special needs infants.
If someone saw you on the Jerry Springer show what would the show be about?
My father was adopted, I would be meeting the lost side of my family.
How many hours do you estimate you work in an income generating capacity?
Pre-baby: 60. Post-baby: 45
What is your driving force? Money? Need to succeed? Family? Greed, Guilt?
Providing for my family, doing good business, trying to make life better from one year to the next.
What do you consider your best feature? What is your worst?
Best would be my eyes - they are a cool color and can vibrate. The worst is probably my hair - it's too fine.
Have any talents?
I was an accomplished gymnast, bass player, and skateboarder at different points in my life. Lately my organizational skills have been coming to fruition.
Who is your hero in life?
This is cliche but totally... my mom. She's amazing. She has shown me the meaning of life (family) and that love can overcome anything.
I know at some point you and your husband are going to buy a home of your own. Tells us what that dream home will be like and what gives you that incentive to go for it and work towards it?
I'd really like a two story house, with two bedrooms and a loft area upstairs overlooking the living room and open kitchen downstairs. The master bedroom would be downstairs as well. Two car garage, nice size yard with just a few big trees. It's got to have a basement - I love them! It should be easy to clean, not too big, but not too small. The back side facing the yard should have lots of window. Oh and for me, a Jacuzzi tub J

The drive to work towards it is having a stable home for my kids to go to school and grow up in, and come visit after they've grown and gone off on their own.
If you could go anywhere in the world for a vacation where would it be?
Hawaii! I love where the green mountains meet the blue ocean.
What is the most memorable day of your life?
Business related - It would be giving my first (and only) Internext Seminar in Florida in 2003. I was scared shitless but it went great, and I got mobbed afterwards!

Personally, it was the night that my husband and I decided to begin our relationship (we'd been dating for almost a year on/off). Those few words of "I'm ready" started a relationship that has lasted together (in this industry too!) almost a decade. Sure, the wedding and giving birth surely stand out. But without that day the rest would not exist.
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